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Bachelor of Science in Business Administration
Major in Marketing Management

The Bachelor of Science in Business Administration Major in Marketing Management program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing. Marketing theories are blended with practicum activities to give the students a broad and enriched base for a career in marketing. 

Accreditation:

  • Center of Development for Business Administration Program
  • PACUCOA Level IV 1st Reaccredited Status
  • ASEAN University Network-Quality Assurance Certificate

Download Curriculum

The complete program curriculum for Bachelor of Science in Business Administration Major in Marketing Management

EMPLOYMENT OPPORTUNITIES

  • Management Trainee in Marketing
  • Marketing Assistant
  • Account Executive 
  • Merchandiser 
  • PR/Advertising Assistant
  • Customer Service Agent/Representative 
  • Junior Sales Trainer 
  • Entrepreneur 
  • Product/Brand/Assistant 
  • Order/Billing Assistant 
  • Advanced Positions 
  • Any supervisory or managerial jobs in the field of specialization, government, and private sectors.

LEVEL OUTCOMES

Program educational objectives are the expected career and professional accomplishments of graduates 3-5 years after graduation.

After three-five years from graduation, the graduates of Bachelor of Science in Business Administration shall have: BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

  • Have acquired professional competence in the practice human resource management, marketing and financial management required in local and international industry.
  • Have engaged in meaningful employment and entrepreneurship with professionalism, moral and ethical standards.
  • Have participated on community service and engaged life-long learning.

Student outcomes are the sets of competencies (related knowledge, skills, and attitudes) that all learners are expected to demonstrate upon graduation. practice in the profession

  • Articulate the latest developments in the specific field of practice.
  • Effectively communicate orally and in writing using both English and other Foreign Language.
  • Work effectively and independently in multi-disciplinary and multicultural teams.
  • Act in recognition of professional, social, and ethical responsibility.
  • Promote “Filipino historical and cultural heritage”.
  • Describe the basic concepts that underlie each of the following areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic management) and employ these concepts in various business situations.
  • Identify the proper decision-making tools to solve problems and drive results critically, analytically, and creatively.
  • Implement business decisions in view of social responsibility, personal, moral and ethical standards.
  • Utilize basic and intermediate human resource, marketing and financial management related concepts in understanding labor needs and demands, problem solving and decision making.
  • Establish professional relationship, affiliations, and linkages with business stakeholders and professional organizations for personal and professional development.
  • Prepare business reports, business planning and research and perform analysis and evaluation.
  • Demonstrate leadership skills and business values in all forms of business undertakings the lifespan within a broad continuum of care.
Program Educational Objectives (PEO)

Program educational objectives are the expected career and professional accomplishments of graduates 3-5 years after graduation.

After three-five years from graduation, the graduates of Bachelor of Science in Business Administration shall have: BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

  • Have acquired professional competence in the practice human resource management, marketing and financial management required in local and international industry.
  • Have engaged in meaningful employment and entrepreneurship with professionalism, moral and ethical standards.
  • Have participated on community service and engaged life-long learning.
Student Outcomes (SO)

Student outcomes are the sets of competencies (related knowledge, skills, and attitudes) that all learners are expected to demonstrate upon graduation. practice in the profession

  • Articulate the latest developments in the specific field of practice.
  • Effectively communicate orally and in writing using both English and other Foreign Language.
  • Work effectively and independently in multi-disciplinary and multicultural teams.
  • Act in recognition of professional, social, and ethical responsibility.
  • Promote “Filipino historical and cultural heritage”.
  • Describe the basic concepts that underlie each of the following areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic management) and employ these concepts in various business situations.
  • Identify the proper decision-making tools to solve problems and drive results critically, analytically, and creatively.
  • Implement business decisions in view of social responsibility, personal, moral and ethical standards.
  • Utilize basic and intermediate human resource, marketing and financial management related concepts in understanding labor needs and demands, problem solving and decision making.
  • Establish professional relationship, affiliations, and linkages with business stakeholders and professional organizations for personal and professional development.
  • Prepare business reports, business planning and research and perform analysis and evaluation.
  • Demonstrate leadership skills and business values in all forms of business undertakings the lifespan within a broad continuum of care.

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