Asia Pacific Institute for Events Management has awarded the International Center of Excellence to LPU-Batangas for its BS International Hospitality Management and BS International Travel & Tourism Management programs for their MICE curriculum and various student events.
MICE (meeting, incentive, convention, and exhibition) events are a central part of business-related tourism. They are large-scale, often international gatherings usually centered on a specific theme or industry.
Implementing MICE in the curriculum is a part of LPU-B’s plan in providing students the opportunity to become involved in managing and planning, to work in the dynamic tourism industry and sectors like hospitality and travel and tourism. It also helps develop a wide range of skills that can be applied to a variety of managerial and entrepreneurial roles in the expanding tourism industry, and it provides exposure to becoming globally competitive in the management of the travel, tour, and hospitality industry.
The award was received by Dr. Cecilia Pring, Vice President for Academic and Research.
