With the theme, “Dare to Speak, Write, and Create: Communication as a medium for transformation,” Mass Communication Students Association (MASA) brought the 14th CALABARZON Mass Communication Convention (MASACon) back at the Freedom Hall of Lyceum of the Philippines University-Batangas, February 3-4.
After two years of hiatus due to the pandemic, the annual media convention returns with nine participating schools all over the region and fourteen entries in their short film and paper presentation competitions. Among the competing schools are University of Batangas, San Jose Community High School, Lyceum of the Philippines University-Cavite, Batangas State University-The National Engineering University, STI College Batangas, Ibaan Saint James Academy, Kolehiyo ng Lungsod ng Lipa, St. Bridget College, and Our Lady of Caysasay Academy.
Aiming to provide an avenue for showcasing communication students’ works and staying updated on the latest trends in the field, the two-day event comprised of a film showing on day one and a series of talks and awarding on day two. Attended by over one hundred participants, MASACon’s film festival consists of films and music videos produced by LPU-Batangas’ AB Communication students along with select films from the participating schools.
Furthermore, CJ Villavicencio of Viva Artists Agency; RJ Guno, founder of Balarila PH; and Marvin Lyndon Carmelo, creative producer and director, spearheaded the talks on the second day, discussing “The Artist’s Cue: The World as Our Stage,” “Breaking Barriers: Opportunities in the field of Communication,” and “The Filmmaker’s Perspective: Our Role in Nation-building,” respectively.
During the awarding, “Laya” by Refix Creatives of Kolehiyo ng Lungsod ng Lipa emerged victorious in their short film competition, winning Best Film in the College category, while St. Bridget College’s PAO Production’s “Faith” bagged the same award in the Senior High School category.
Moreover, in the paper presentation competition, Perceived Efficacy of Adopting Mother Tongue of Batangas State University TNEU-Integrated School won Best Paper.
University officials Mr. Paulo Laurel and Dr. Conrado Dotong; along with College of Education, Arts and Sciences Dean, Dr. Arnie Christian Villena; Languages and Communication Department Chair Ms. Mylen Palay, and MASA Adviser Ms. Romana Celeste Mauhay; attended the convention.
Plaques and certificates were given to awardees. Full list of winners here: https://www.facebook.com/lpubmasa/posts/pfbid02FUAVTyYQQzsZeg3qdJWeL4cNpC2MxhTTrtzThuvCUyGrz8sPUpPg8YUXHAiKsKFCl
Contributor: Maria Gloria Isabelle N. Pechay, AB Communication Student